4 Benefits To Hiring A Ghostwriter For Your Blog
Many people in the world think running a blog is not a full-time job. They are SO wrong! If only they knew everything that went into building and running a successful blog, day in, day out.
As we all know, writing is a huge component in any blog. If your content isn’t SEO-optimized, adding value to the reader, or promoted on social media, you likely won’t see much growth. But what if you’re not a writer at heart?
That’s where ghostwriters come in! A ghostwriter is a freelancer who will write your blog content for you, without using their name. There are endless benefits to outsourcing your blog’s written content to a ghostwriter, but here are four that I think are most captivating:
1. Ghostwriters Are A Huge Time Saver
I find this to be the overall number one benefit to bloggers hiring writers.
Every single business owner in the world isn’t an expert in every aspect of their business. It doesn’t make sense to waste countless hours researching or practicing a skill that doesn’t come naturally. That’s why outsourcing is key.
Many bloggers, such as food or craft bloggers, would much rather spend their time doing what they love, AKA cooking or creating. Instead of spending hours on hours sitting at a desk, struggling to find the words, a ghostwriter can do it for you. Many are experienced and talented enough to finish multiple, well-researched and SEO-optimized pieces within a few hours.
2. Ghostwriters Don’t Take The Credit
It’s why “ghost” is in the title! When you hire a ghostwriter for your blog, you (the business owner) still claim all credit.
Once hired, a writer will likely have in their contract that all published content is owned and copyrighted to the blog owner. If you’re flexible, writers always appreciate written permission (separate or in the contract) to use the content in a portfolio or if they can be credited in the article’s byline.
3. Ghostwriters Don’t Cost Very Much
A freelance blog writer could cost anywhere from a few bucks to a few hundred. The price will depend on their level of experience, skills, and your needs as the blog owner. However, writers are willing to work with your budget and keep them top of mind to find the most suitable package or price.
As the blogger/business owner, you can pay a writer per piece or on a monthly package rate. Monthly packages are great because you can stick to your current publishing schedule and you’re likely to save a bit of money. If you don’t have a set publishing schedule, a ghostwriter will charge per piece. This price is usually determined on the number of words you require in the blog (ie: $.10 per word + 1000 word post = $100 for one blog).
At the end of the day, if you’re worried about the cost, think about how much money you’re wasting by sitting around and struggling to find the words. A professional writer is going to save you money AND time, plus help achieve your goals faster. As they say, you gotta spend money to make money!
4. Ghostwriters Help With Brand Consistency
An experienced, well-researched ghostwriter wants what’s best for you and your business/blog. They want to help grow your blog’s traffic, achieve your goals, and produce beautiful content. This does not only help you as a business owner, but it reflects well on their skills as a writer. The results they help you achieve mean a lot.
To help your brand stay consistent, your ghostwriter will write in your voice and represent what the business stands for. The reader won’t know what hit ‘em! They’re still going to recognize you, the blogger, in each piece of writing.
How to Hire The Perfect Ghostwriter For Your Blog
Decide On What You Want
If you’re ready to take the leap and begin searching for the ghostwriter of your dreams, first think about your why. Write all of these down before beginning your search:
What are your goals?
Where do you want your business to go?
How will a writer help you?
What is your outsourcing budget?
What experience do you need in a writer? Should they have experience with your blog topic(s)?
This process is going to take some time and patience, and you don’t want to go in blind. Know what you want first. Communicate all of this to the candidates so they are prepared as well.
Where to Look For Writers
Here are a few places you can find writers for hire:
Post a job on a freelance writer or Virtual Assistant Facebook group (ie: Virtual Assistant Savvies)
Pinterest or Google searches (ie: “copywriters/ghostwriters for hire”)
Ask your blogging community for referrals
When You’ve Narrowed Down The List
After you’ve reviewed work samples and found a shortlist of candidates, begin with a test project. Give the writer one topic to write about and the number of words you require. Provide them with research or keywords you need in the piece. The writer will usually offer a discounted rate for this project.
Once complete, evaluate the piece for grammar and punctuation, if it speaks to your brand’s voice, the level of research included, and SEO optimization.
What Does Working With A Writer Look Like?
After you’ve hired the perfect writer for your blog, the working relationship begins and you can expect to keep in contact with them regularly each month. Here’s what it looks like to work with a ghostwriter:
You communicate to the writer that you have a new post idea ready. Provide them with research, keywords, tips, or any internal links that will help during the writing process.
The writer should take what you’ve given them and either perform additional research or begin writing.
They will provide you with a first draft, either in a Google or Word document or as a draft on your website.
You review the piece and provide feedback or request revisions.
The writer will complete these revisions in a second draft. Once approved by you, the post is ready to be published.
I hope this information gives you confidence in hiring a ghostwriter for your blog! It can be hard to give up control, but ultimately, it’s a great decision for your business and the consistency of your posts.
Have you hired a ghostwriter for your blog? Let me know how you found them, or what you learned by working with one in the comments! :)